Earth Hour

For one hour on March 26th, the world will come together to turn off the lights in a united front to combat climate change. I invite you to watch the video below.

EV

Ok, so it seems Saturday morning cartoons have been replaced by Saturday morning documentaries. My morning cereal was complemented by "Who Killed the Electric Car?" over the weekend, thank you NetFlix.

Good News from Cancun

The United Nations Climate Change Conference just wrapped up in Cancun....and it's good news. 
"This agreement was a remarkable turnaround for a multilateral approach to address climate change, including commitments on emissions from all the world's major economies." - World Resources Institute
Read up here. 

Effective Messaging

They say a picture is worth a thousand words. I applaud Greenpeace for consistent creativity in getting their msg out there.

More info at www.greenpeace.ca 

Being part of the solution...

As a public relations professional, with a fierce passion for the environment, it rattles me to the core to know that the industry i have become apart of is a major cause of the MASS CONFUSION and misconception of the urgency of global warming. "Spin Doctors" is a common term to describe what we are PR people do. Yes, this is true for many lobbyist and industry funded "think tanks" with a clear mission to plant the seeds of doubt in the minds of global citizens.


I recently read Climate Cover-up by James Hoggan, this book made me angry, upset and at times a little hopeless. But I am forever an optimist and truly believe that man kind will rise above and face the the greatest threat to our planet (fingers-crossed). 


I leave you with the wise words of Albert Einstein....
We can't solve problems by using the same kind of thinking we used when we created them.