Friday, 10 December 2010

Ecophobia

As a 20 something who would like to have kids (one day) I often wonder, what is the world going to look like for my kids? Look at the mess my parent's generation has left for us to clean-up. The challenge - how do we inspire youth of today to take action and lead us to a bright future, when the generation before us  has dropped the ball? The answer- connect them with the natural world around them. How can we ask this generation to care when they have no idea what the "environment" is? Countless hours (on average 6 a day) in front of a glowing computer screen or television. They have replaced nature walks and bike rides and it's time to reclaim the natural world around us and get dirty. How can we expect the generations of today and tomorrow to care of the earth if they have never touched it, tasted it, felt it or experienced it?
Here's a great place to start.

But in the process try not to get to depressed, be positive and remember simple steps, bright future.

Monday, 6 December 2010

Effective Messaging

They say a picture is worth a thousand words. I applaud Greenpeace for consistent creativity in getting their msg out there.



More info at www.greenpeace.ca 

Tuesday, 30 November 2010

Wednesday, 3 November 2010

Outraged

Ok, it wasn't my intention for this blog to become my platform for climate injustices. But...I'm outraged! I was stunned the other day I was listening to 102.1 the edge, and this PSA sounding advertisement caught my ear. Usually I turn the radio down during the commercial breaks. But this was different.  It talked about how the media blows climate change out of proportion to scare the masses, as it makes for good ratings, and that we should all be questioning climate change. 


FACT: The scientific basis for the Greenhouse Effect and the potential impact of human emissions of GHG such as CO2 on climate is well established and cannot be denied. 


At the end of the advertisement you are directed to www.climatechange101.ca. A well put together website offering a variety of "resources" I use this term loosely and they are mostly collections of of bogus reports put together by think tanks and lobbyist in benefit of  big oil. Please don't just take my outraged word for it, I invite you to visit the site and do your own research. Look for three key indicators:


1. Does the expert have relevant credentials on the topic he/she is building a case for?
2. Is the expert talking about science , are they still practicing science? Are they still conduction research and publishing in legitimate peer-reviewed journals? 
3.Is the expert taking money from vested interests or is he/she associated with ideological think tanks - the people who rely on their employment on promoting the agenda of their major funders?